Remember when your channel reached 100 subscribers? It was a big milestone. You felt amazing, like you had accomplished something great - which you did! That amazing feeling probably lasted for a few days. But then what? It wasn’t quite as exciting anymore. Your focus then moved on to ‘How do I reach 500 subscribers?’. Which eventually came and was celebrated and then forgotten. And I have news for you - this pattern doesn’t end.
Reaching your channel milestones can be a thrilling moment. But really that’s all they are in the grand scheme of things - moments. They should be celebrated and used to measure your progress but don’t use them to define your success or see them as an end-goal.
When it comes to building TubeBuddy, I’ve had a few goals along the way but my ultimate goal five years ago when we started was to have a profitable company that paid the bills for the four co-founders. That goal came and went long ago at which point I thought “what now?”. And to be honest, I haven’t set another goal for the company. There are general guidelines that we follow like making sure we keep building tools that provide real value and making sure we stay focused on supporting our employees, friends and the YouTube community. For me, I have discovered that it’s not about setting and reaching a goal because those are fleeting moments. Instead, I try to focus on doing what I love every day and staying true to the TubeBuddy brand. I know that over the course of time, that will lead me in the direction I want to go.
It’s been said countless times before but I do believe that it’s especially important for creators who tend to focus perhaps a little too much on the numbers…
Celebrate the milestones, but be sure to enjoy the ride because when you look back, it’s the journey that you’ll remember.