Tom released a Creator Insider video detailing two Google Adsense guidelines that are specifically important to YouTube creators and what should be considered. It’s important to note that no policies have actually changed, but additional clarifications have been added.
The two main guidelines that apply to creators are repetitious content and reused content.
Repetitious content is content that is so similar in formatting, outward appearance, etc. that it can be difficult to tell the videos on the channel apart from one another.
Tom clarifies that videos with similar intros and outros (but the core content is the same), or a series talking about many elements of similar topics are totally fine. This is different content, and not a problem for this rule.
Examples of content that is not allowed include: Automated text-to-speech readings of text from websites, songs that the creator doesn’t have a license for with the pitch shifted, content that seems to be “programmatically generated”. That last one basically means videos that cut together the same clips over and over with maybe some slight variations on wording, but is otherwise the same video.
Reused content is pretty self-explanatory: Content that uses other people’s content without making anything new. This can include re-uploaded or stolen videos, or compilations of other people’s content where you add nothing new to it. Creators need to add their own take, value, or self-created content around content used by other creators or entities.
Tom notes that even if you have license or rights to reuse someone else’s content, you would still be in violation of this rule if you just re-post the content without creating original value or work around it. It may not be a copyright violation, but it’s still against this rule.
Using clips of movies or TV shows for critical review, commentary, reaction videos, or parodies are all examples of content that is allowed by this rule.
Videos that just compile other clips, songs, videos, etc. from someone else with no unique content added on are examples that are not allowed by this rule. Unfortunately, this is a very common content format.
The goal of these rules are to help make YouTube the best experience it can be for the viewer, and to discourage this kind of “bad” content by not making it a profitable venture.
I hope you learned something today, have a great start to your week!
Tech educator, '90s and '00s Nostalgia Nerd, Pixel and Framerate Junkie. 12 years on YouTube is a loooong time.