YouTube News: New Content ID Changes

In one of the previous Creator Insider updates, I expressed confusion about the statement that manual Content ID claims will soon require timestamps of matched content - given that I’ve never seen one without it, and it was my understanding that the Content ID tool
always required this.

Turns out I was sort-of wrong and Julian Bill, Product Manager at YouTube, just published a YouTube Creator Blog post explaining this very thing!

Julian explains two new changes coming to Content ID for creators.

Turns out that automated Content ID matches - ones made when asset holders add their assets to YouTube’s automated system to scan and detect all videos for copyrighted material - have always required timestamps, but manual claims placed on a per-video basis have not. This is being changed so that you’ll see a timestamp of the matched content as well as info about it - such as a specific song clip or video clip being detected.

Importantly, it’s stated that copyright owners will have their Content ID manual claim tool access revoked if they fail to give this data accurately multiple times. This is a big win for creators and something we’ve been asking for constantly.

Secondly, the video editing tools have been updated to let you remove the detected content from your video and automatically release the claim. There’s also visual track indicators to show what segment of the video is claimed. Some of the options are:

  • Mute all audio of a time-stamped segment of copyright material - literally just mute the detected music or audio track.
  • Song replacement - this has been around for a while, but lets you swap out detected music with tracks from YouTube’s Audio Library - though it’s worth noting that these, themselves have been detected by Content ID in the past.
  • Trim - you can cut out time-stamped segments out of your video entirely.

Julian says a tool that will one-click auto trim out claimed material is planned. 

He goes on to remind creators that you always have the right to dispute claims. Not enough people do this, so I guess it needs reminding.

These tools are handy for people who really just want to keep a video live with copyrighted material removed, but I’d imagine in a lot of cases the use of such content was intentional, so these tools might see little use. Either way, more information for the creator and more options available is always a good thing!

Tech educator, '90s and '00s Nostalgia Nerd, Pixel and Framerate Junkie. 12 years on YouTube is a loooong time.

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