YouTube News: November YouTube Update Extravaganza

Hey all! I’m getting caught up on the YouTube news from while both myself and Creator Insider were away and... There’s a LOT! Buckle up.

First, some major changes to the real-time Analytics back-end have been made to make it more reliable and deliver data more quickly. This also brings more real-time data possibilities such as CTR (click-through rate) and Impressions data, coming soon!

Next, a new system has been added to the Studio beta dashboard, which provides a channel-level overview of copyright strikes on a channel. This lists any videos removed due to a copyright takedown notice, who submitted the takedown notice, a description of the copyrighted work provided by the claimant. If information about the claim is not provided, an option to contact the claimant is provided. There is also some actions for creators to take to respond to the strike.

Tom reminds us next about the new “Upload Flow” which now also provides new tips and feedback about the video being uploaded, and that soon this will become the default upload mode for all creators.

Watch Time units will soon be measured by hours instead of minutes in Analytics to help it be easier to understand for creators.

Bulk monetization features are coming to the Studio Beta in the coming weeks. This will allow creators to (in bulk) turn on and off monetization, edit ad policies, edit ad formats and ad breaks - this is exciting! (If you’re looking for more bulk management tools than what YouTube provides, such as bulk updating description links - something I just used to swap out my Discord invite URLs - look no further than Tubebuddy, of course! Hint hint.)

Tom shouted out some of the recent YouTube Studio Beta videos other creators have made. No mention of mine. 

As we previously covered, YouTube has been experimenting with making the “Hold potentially inappropriate comments for review” feature the default for some creators, and they’re not rolling that default setting out to more creators. I think everyone should enable this.

Super Stickers, a way to make chat messages stand out during live streams (akin to features on Mixer and Twitch) are now purchasable on iOS - previously they were limited to desktop or Android.

YouTube is messing with the Subscriptions feed again - which will likely cause a lot of controversy once it starts rolling out. New categories are being added to the Subscriptions feed to help subscribers more easily catch up on content: All, Today, Continue Watching, Unwatched, Live and Post. As long as these are different viewing or sort toggles to choose from, I’m actually very excited for this. It would make my life a lot easier to be able to filter out videos I’ve already seen. But if these start showing up on their own without viewers choosing, it’s certainly going to spark some backlash.

Two Channel Memberships experiments are coming. First is a new card below videos that shows comments left by Channel Members with a button to become a Member of that channel. Next, is a panel that highlights the highest-rated comment left by a Channel Member to give more spotlight to and incentivisation for joining Channel Memberships. These are only being rolled out to a small percentage of creators for now as an experiment. 

Starting on October 31, all creators who use the Studio Classic Live Events page will be defaulted to the Live Control Room equivalent in the Studio Beta. That’s nice and all - but they still have no button to access that in the Studio Beta…

TeeSpring has partnered with Champion to allow creators to also make and sell Champion-created merch on their channel pages.

Creators can now @mention other creators in the title of a video, which will make a link to that creator’s channel. A lot of creators did this in the past to leverage auto-tweets of a video to auto-tag other creators, but that Twitter integration was removed a while back. Creators will have access to a Mentions section via notifications to see who has mentioned them. Title @mentions only work on desktop, if you edit a video title with a mention in it on mobile, that gets converted to normal text.

A new channel setup flow for creators making a new channel is coming soon. Hopefully this means that editing your channel page will also finally work on the new Polymer UI… currently clicking “Edit channel” takes you back in time to 2013’s front-end UI. And yet Tom makes sure to say something negative about Studio Classic in-between every update… yet they’ve seemed to not bother updating the front-end… I don’t get it.

But wait, there’s more!

Firstly (from this second video), a filter has been added to the Studio Beta to allow creators to view all videos with copyright claims in two clicks. Finally.

I was able to use this to dispute a bunch of old claims I had missed on music licensed to me by my old MCN.

Creators can now apply to the YouTube Partner Program in the new Studio Beta via the Monetization tab. Updates to how the requirements for the Partner Program are conveyed are also being made to avoid confusion.

Creators can also choose to receive a pro-active email notification when they reach the YPP requirements, instead of having to re-apply and keep checking over and over. The workflow for this has been streamlined and they now usually respond to applications within 30 days.

Tom states that the “YouTube Studio Beta” is no longer in Beta and is simply “YouTube Studio” now. It is now the default experience for all creators and within a couple weeks, “general access” to go back to Studio Classic is being removed entirely. Certain modules of Classic are still accessible until replaced in the Studio formerly known as Beta.

Public “Liked Videos” playlists will be going away as of December 5th - they will be converted to Private. This was a legacy feature that most people no longer knew existed, and could cause some issues with people who didn’t want their likes made public.

Next, Tom says there is an experiment running which will allow “allow a small percentage of people to other people’s posts on YouTube.” No real details were given to explain what this means. Share in what way? You can already share other people’s videos on your own Community tab. If you see this in the wild, let us know!

There was some drama stirring recently regarding the concept of “P-Scores” (a metric of gauging channels for advertisers meant only for Adsense team members to utilize) so Tom asked some questions of the team who works on that. First, he notes that YouTube has published detailed guidelines on maintaining as “advertiser-friendly” content as possible, so everyone has equal footing when it comes to appealing to advertisers. The internal scoring metrics are used for automated systems for advertising purposes. He states that they don’t share a lot of this data publicly frequently, as it can be abused and cause advertisers to react in ways that harm everyone. He also states that the P-Scores don’t hold that much value, and aren’t even accurate to some of the conclusions made by those aiming to stir drama. 

Teams that work on the advertising programs and the Search and Discovery side of YouTube mostly work independently. Something like a P-Score isn’t loaded up by the Search and Discovery team to determine when a video gets recommended. There are situations, however, where the two might overlap - such as when content is determined to be “mature” and isn’t showing family-friendly business ads, but also might get recommended less often to viewers who typically watch less-mature content. 

This both confirms and debunks a running assumption that “Limited or No Ads” directly means less suggested traffic on YouTube. While there is always a correlation between “more mature content” and getting recommended less to general audiences, specifically not having ads is not what causes the recommendations to decrease. They are separate systems with similar conclusions. I’ve been saying this for a while!

Lastly, more content has gone live in the YouTube Creator Academy about copyright, content ID, and fair use.

PHEW! Lots of news jam-packed in here. But hey - you’re all caught up now!

Tech educator, '90s and '00s Nostalgia Nerd, Pixel and Framerate Junkie. 12 years on YouTube is a loooong time.

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