Becoming a successful creator requires hard work and dedication, and once Casey took a year-long break from mindlessly scrolling through FB & IG, he found the focus he needed to turn his passion for beer into a real business.
We had a chance to talk to Casey and learn a bit more about his life as a creator.
Tell us a bit more about your channel.
We are a group of buddies located in North County of San Diego who have a passion for all things beer related: homebrewing, blind taste tests, craft beer hunting, and cooking with beer.
Why did you become a creator?
It's the only job you can ever really have where you don't have a boss, employees, a god awful commute, or any customers. You're in complete control of your income. I've been an idiot my whole life, so I might as well turn on a camera and attempt to make a living off it. The gov't can't shut me down either. As long as the internet is around, I'm recession proof.
Where do you get inspiration for your videos?
Watching anybody with great work ethic. It doesn't matter if I'm watching behind the scenes GOT, or I'm watching a fellow construction worker work an 8 hour day without staring at their phone and/or taking a cig break every 10 minutes.
Who are some of your favorite YouTube creators?
Cinemassacre (Angry Video Game Nerd). If i didn't start a channel about beer, I would've started a channel about retro video games.
What one piece advice would you give to your fellow creators?
It's 100% up to you. Do you really want to research, write, shoot, and edit after your 9-5 and give up weekends when there's no money involved? Anybody can do it as long as you can manage yourself. I had to delete my Instagram and Facebook for 1 year to free up time. I took the time I used to waste looking at FB/IG and turned that into editing time. The older you get, the more you realize that there's only so many hours in a day. But to answer the question, best advice? Smash your smartphone on the ground and go back to flip phone. Minimize all distractions.
Connect with Casey
YouTube: HOMEBREW 4 LIFE